Free · no registration

Marketplace unit economics calculator

Compare profit per product on Wildberries, Ozon and Yandex Market. Free, online and without registration.

1

Shared product settings

Enter once — these settings apply to every marketplace.

Taxes

Input VAT is deductible at the standard 10% and 22% rates. At the special 5% and 7% rates, input VAT remains part of expenses. Tax authority guidance

Product and cost

Enter the full product cost, including purchase, packaging, delivery from the supplier, and other costs. Included VAT is an amount already within that cost, not an extra charge. You can enter it only when input VAT is deductible.

Dimensions and quantity

0

Package dimensions determine volume for automatic logistics on all marketplaces.

2

Marketplace settings

All three marketplaces are visible. Each has its own product type, price, SPP and expenses.

WildberriesProfit—ROI—

Selling model and category

Price and SPP

Commission and acquiring

Logistics

Total logistics including the buyout rate—

Marketplace expenses

Storage for the entire period—

Expenses outside the marketplace

Warehouse delivery, fulfilment and other external services. VAT is included in this amount. These costs reduce profit without reducing the marketplace payout.

OzonProfit—ROI—

Selling model and category

Price and SPP

Commission and acquiring

Logistics

Total logistics including the buyout rate—

Marketplace expenses

Storage for the entire period—

Expenses outside the marketplace

Warehouse delivery, fulfilment and other external services. VAT is included in this amount. These costs reduce profit without reducing the marketplace payout.

Yandex MarketProfit—ROI—

Selling model and category

Price and SPP

Commission and acquiring

Logistics

Total logistics including the buyout rate—

Marketplace expenses

Storage for the entire period—

Expenses outside the marketplace

Warehouse delivery, fulfilment and other external services. VAT is included in this amount. These costs reduce profit without reducing the marketplace payout.

3

Detailed calculation

Profit, ROI and every calculation line for each marketplace. Change the settings above to update the amounts instantly.

Wildberries

Calculation

Profit per successful sale—
ROI—
Revenue at supplier price
—
Buyer price
—
Delivery compensation, ₽
—
Total marketplace expenses
—
Selling commission
—
Acquiring fee
—
Advertising
—
Logistics
—
realFBS service fee, ₽
—
Storage for the entire period
—
Acceptance, ₽ / unit
—
Other marketplace expenses, ₽ / unit
—
SPP without credit
—
Payout to bank account
—
Product cost
—
External expenses
—
Taxable revenue excluding VAT
—
Estimated VAT in marketplace services
—
Main tax
—
VAT payable / credit
—
Profit for planned sales
—
Return on investment (ROI)
—
Ozon

Calculation

Profit per successful sale—
ROI—
Revenue at supplier price
—
Buyer price
—
Delivery compensation, ₽
—
Total marketplace expenses
—
Selling commission
—
Acquiring fee
—
Advertising
—
Logistics
—
realFBS service fee, ₽
—
Storage for the entire period
—
Acceptance, ₽ / unit
—
Other marketplace expenses, ₽ / unit
—
SPP without credit
—
Payout to bank account
—
Product cost
—
External expenses
—
Taxable revenue excluding VAT
—
Estimated VAT in marketplace services
—
Main tax
—
VAT payable / credit
—
Profit for planned sales
—
Return on investment (ROI)
—
Yandex Market

Calculation

Profit per successful sale—
ROI—
Revenue at supplier price
—
Buyer price
—
Delivery compensation, ₽
—
Total marketplace expenses
—
Selling commission
—
Acquiring fee
—
Advertising
—
Logistics
—
realFBS service fee, ₽
—
Storage for the entire period
—
Acceptance, ₽ / unit
—
Other marketplace expenses, ₽ / unit
—
SPP without credit
—
Payout to bank account
—
Product cost
—
External expenses
—
Taxable revenue excluding VAT
—
Estimated VAT in marketplace services
—
Main tax
—
VAT payable / credit
—
Profit for planned sales
—
Return on investment (ROI)
—

What the unit economics calculator includes

Compare three marketplaces

Enter the cost and package dimensions of one product, then set its price and selling conditions on Wildberries, Ozon and Yandex Market. Compare scenarios before buying stock, changing prices or launching ads.

Fees, logistics and taxes

The calculation covers price and marketplace discounts, product cost, commission, acquiring, delivery with buyouts and returns, advertising, storage, external expenses, taxes and VAT.

Product profit, margin and ROI

See the payout to your bank account and profit per unit sold. Margin is profit as a share of seller revenue. ROI compares profit with the invested costs included in the calculation.

How to calculate product profit

  1. Enter product cost, package dimensions, quantity, tax system and VAT settings in the shared product parameters.
  2. Choose the category, selling model and logistics conditions for each marketplace. Check automatically suggested values and adjust the editable fields.
  3. Enter price, advertising, storage and other expenses. Compare profit, margin and ROI, then change prices or costs to test another scenario.

Free calculator questions

Can I calculate unit economics free without registration?

Yes. The public UniTab calculator requires no account or paid subscription. Enter product parameters and compare all three marketplaces on one page.

Which rates are suggested automatically?

Some commissions, logistics rates and reference values are suggested for the selected category and selling model. Automatic values depend on the available data. Check them against your seller account conditions and adjust editable fields when needed.

Why is the payout different from profit?

Payout is the amount remaining after marketplace expenses. Profit additionally accounts for product cost, external expenses, taxes and VAT. A bank payout is therefore not the same as net profit.

Can the results help me choose a product?

The calculator helps compare products and selling conditions before buying stock. Results are estimates based on your inputs: actual deductions depend on account terms, selling model and current rates. Check values for your scenario.

From one product to business analytics

Use the free calculator to evaluate a product before selling it. Explore the full UniTab platform for actual sales, stock, advertising and P&L analytics.

Explore UniTab marketplace analytics